This page answers some of the oldest questions around heraldry, family crests, coats of arms, mottoes and surname symbols. Some of it is history, some of it is legend, and some of it is simply the long afterlife of names carried through centuries into the present day.

What is an insignia?

An insignia is a mark of identity. It is a symbol used to show who someone is, what group they belong to, or what authority they hold. Throughout history insignia have appeared on shields, banners, uniforms, seals and flags. Kings used them, armies carried them into battle, cities adopted them, and organisations still use them today. An insignia is simply a visual sign that says: this belongs to us.

What is Arma?

Arma is Latin for “arms” or “weapons.” In medieval language it came to mean the symbolic arms carried on a shield — what we now call a coat of arms. From this word come terms like armorial, armiger and armory. The word appears in the famous opening of Virgil’s epic poem the Aeneid: “Arma virumque cano” — “Of arms and the man I sing.”

What is heraldry?

Heraldry is the ancient system of symbols used to identify people, families and institutions. It began in medieval Europe when knights in armour could not easily be recognised on the battlefield. Shields painted with distinctive colours and symbols solved the problem. Over time those designs became formalised and recorded. Heraldry developed its own language, traditions and artistic rules.

Custom

Why are mottos often in Latin?

Latin was the language of scholarship, religion and law across medieval Europe. Because heraldry developed during that period, Latin became a common language for mottoes. A motto might express a family value, a warning, a battle cry or even a joke.

What is the Battle of Agincourt and why is it famous in heraldry?

The Battle of Agincourt took place in 1415 during the Hundred Years’ War between England and France. The English army, led by King Henry V, was heavily outnumbered but defeated the French forces in muddy fields in northern France. English longbowmen played a decisive role in the battle.

Agincourt became legendary in English history and literature. William Shakespeare immortalised the moment in Henry V with the famous speech:

“We few, we happy few, we band of brothers.”

The battle reinforced the power of banners, shields and heraldic devices used to identify knights and commanders in the chaos of medieval warfare.

Was heraldry always noble and heroic?

Not always. Heraldry grew out of a violent age. Knights carried their arms into brutal wars, feuds and rivalries. Shields that looked elegant in painted manuscripts once stood in the mud of battlefields. Heraldry tells stories of courage and honour, but also of conquest, ambition and power.

Who had coats of arms?

Originally coats of arms belonged to individual warriors and noble families. Over time the system expanded. Towns, guilds, churches, universities and later corporations adopted heraldic designs as symbols of identity. Even today many cities and institutions still use traditional armorial designs.

Does every surname have a coat of arms?

No. Traditionally a coat of arms belonged to a particular person or lineage, not automatically to everyone with the same surname. see - lord Lyon king of arms and Scottish heraldry However, over the centuries heraldic designs became strongly associated with surnames and family history in popular culture.

What about the darker side of history?

The same centuries that produced heraldry also produced social upheaval, wars and harsh laws. In Britain many people lived under strict systems of class and punishment. One of the most severe punishments was transportation — exile across the world.

How do Australian convicts connect to this story?

Between 1788 and 1868 Britain transported more than 160,000 convicts to Australia. These men and women carried their names (see... the wall of honour) stories and heritage with them. Many left behind the social world of Europe entirely and began new lives in the colonies.

Some came from families with long histories. Others came from poverty, crime or misfortune. In Australia those names started new chapters. Over generations the descendants of convicts, settlers and migrants formed the modern Australian population.

Why do people still enjoy heraldic designs today?

Heraldic designs feel timeless. A shield, a lion, a motto and bold colours combine to create a striking emblem. They connect names with symbols and stories. Whether historic or imagined, the designs carry a sense of tradition and personality.

Can heraldic designs still be created?

Yes. Heraldic style continues to inspire artists, designers and historians. New designs appear in civic symbols, university arms, military insignia and decorative artwork.

Heraldic symbols and armorial insignia remain popular in modern culture because they still carry the same sense of identity, rivalry and allegiance that made them powerful in the first place.

Television has helped keep that language alive, especially through fantasy series such as Game of Thrones, where noble houses are recognised by their banners, sigils and mottos, and House of the Dragon, which continues that tradition with dragon banners, dynastic emblems and factional colours that are rooted in medieval fantasy tales.

So what is the meaning of a modern heraldic design?

For many people today it's the fact that an artistic emblem connected to a name or idea is timeless. It may echo history, symbolism and tradition, but it is also a piece of visual storytelling. Graphic designers, and tattooist, carry that tradition forward in their art.

In the end

Heraldry grew out of real history — battles, kingdoms, families and institutions. It carries echoes of medieval Europe, Shakespearean legend and centuries of changing society. Yet today it is also something simpler: an old artistic language still capable of producing beautiful symbols.

Shopping Cart
Scroll to Top